Views: 6210 Author: Site Editor Publish Time: 2025-08-25 Origin: Site
The South America Concrete Show recently took place in São Paulo, Brazil. Leading Chinese construction machinery companies such as XCMG Group, Zoomlion Heavy Industry Science & Technology Co., Ltd., and Sany Heavy Industry Co., Ltd., along with the national-level ‘specialised, refined, distinctive, and innovative’ small giant enterprise group Fengfeng Machinery, made a collective appearance.
Xinhua Finance Sao Paulo, 22 August (Reporter Yang Jiahe) The South America Concrete Show (Concrete Show South America) was held in Sao Paulo, Brazil, from the 19th to the 21st local time. Leading Chinese construction machinery companies such as XCMG, Zoomlion, and Sany Heavy Industry, along with the national-level ‘specialised, refined, distinctive, and innovative’ small giant enterprise group Qunfeng Machinery, collectively showcased their products, demonstrating the deep integration of Chinese manufacturing with Latin American market demand.
As the largest and most professional concrete technology and equipment exhibition in South America, this year's event attracted 720 companies, covered an exhibition area of 47,000 square metres, and welcomed over 30,000 visitors, showcasing a full range of products across the concrete manufacturing, components, light and heavy machinery, and construction systems sectors.
XCMG Group, one of the leading companies in China's construction machinery industry, has been deeply rooted in the Brazilian market for many years. Wu Nan, Product Manager of XCMG Brazil Manufacturing Co., Ltd., explained that compared to the high barriers to entry in European and American markets, Brazil and the Latin American region offer broader development opportunities for Chinese manufacturing.
Photo: Visitors touring the XCMG exhibition. (Photographer: Yang Jiahe)
Daniel Sasaki, head of the dealer department at XCMG Brazil Manufacturing, stated that since the industrial park was established in 2014, the company has strictly adhered to local regulations, achieving a localisation rate of over 60% for components, and has established a comprehensive supply chain and service system. Through large-scale production, stable after-sales support, and flexible financial solutions from XCMG Brazil Bank, the company's market share has steadily increased. He said, ‘Customers ultimately value not just price, but performance, durability, and after-sales support—these are precisely the areas where Chinese manufacturing is striving to improve.’
Zoomlion also showcased its achievements in South America at the exhibition. Zoomlion sales representative Xiang Dianming noted that despite challenges such as high taxes and labour costs in Brazil, the company has maintained growth of 15% to 20% in recent years through continuous product upgrades and localised services.
Photo:A corner of Zoomlion's exhibition booth. (Photographer: Yang Jiahe)
At the exhibition site, Gabriel Carramenha, General Manager of Brazilian engineering vehicle rental company Rentalmix, signed a million-real order with Zoomlion. He noted that approximately 75% of his company's equipment comes from Zoomlion, and currently, the equipment's lifespan and stability outperform comparable products. He expressed confidence in future cooperation regarding Zoomlion cranes and other equipment, believing that Zoomlion's ongoing expansion not only drives its own development and that of its partners but also injects momentum into Brazil's urban construction and infrastructure upgrades.
Photo: Part of Sany Heavy Industry's exhibition items. (Photo by Yang Jiahe)
Complementing traditional leading enterprises is Qunfeng Machinery, representing China's ‘specialised, refined, unique, and innovative’ direction. As a leading enterprise in concrete block production lines, Fujian Qunfeng Machinery Co., Ltd. has been recognised as a national-level ‘specialised, refined, unique, and innovative’ small giant enterprise for five consecutive years and is also a key high-tech enterprise under the National Torch Programme. Headquartered in Quanzhou, Fujian Province, the company maintains R&D investments accounting for approximately 5% of its main business revenue, holds over 300 patents, and operates 11 overseas service stations worldwide, providing round-the-clock technical support.
"The company has consistently focused on quality and service, and its products have gained recognition in the South American market. Brazilian customer Jefferson Salazar Marcos purchased Qunfeng equipment in 2013, which is still in operation today. The customer believes that Qunfeng equipment has a lifespan twice that of local equipment and is currently considering upgrading to the latest model to expand production capacity. Zheng Yongxian, Sales Manager for South America at Qunfeng Machinery, stated, ’As the South American economy continues to develop and customer demand for high-performance products increases, we will continue to focus on this market and collaborate with other Chinese companies to expand into the Latin American market."
Photo: Exhibitors discussing with Qunfeng Machinery staff. (Photographer: Yang Jiahe)
Against the backdrop of accelerating adjustments in the global industrial chain, Chinese equipment manufacturing companies showcased their capabilities at the South American Concrete Exhibition. This demonstrated the strength of traditional Chinese heavy equipment in terms of large-scale production, supply chain integration, and local adaptation, while also highlighting the technological breakthroughs and service advantages of specialised, innovative enterprises in niche markets. Industry insiders pointed out that Chinese manufacturing aligns closely with the infrastructure development and urbanisation needs of Brazil and the Latin American region and will further promote industrial cooperation and technological exchange among BRICS countries in the future.
